Short Television Advertisement

The video above is the shortened version of our full television advertisement. The main concept of our advertisement is still present in this version, still with all the necessary product information. The advert includes the same song, the same actor, similar editing style, so it's easily recognisable for our viewers. This version has been cut to only 30 seconds long, which is more than half the time of our original advertisement. The main reason for doing this would be to save advertisement costs, as you wouldn't be paying for as much air time. 


Towards the end of the video, we include our website details telling the viewers to see our full advertisement if they haven't seen it already. This is a good way for our viewers to get connected with our product, yet still being completely free for us to promote. We believe that we have still portrayed the main message through our shortened version. Our full advertisement will be released first to get our brand name across to the viewers, due to the longer air time. However in a few weeks, we shall replace it with our shortened version to save advertisement costs.

Full Television Advert

The video above is our final edited television advertisement. Throughout this blog I have shown evidence of research and planning, ultimately leading up to this final video. I believe we have used many of the codes and conventions of advertisement, such as the continuous showing of our product and brand name, popular song choice and a catchy slogan. Each sports drink advertisement we studied, emphasised on the effect it gave to whoever was consuming the product. So that's why we took a great deal planning to ensure the effects of 'Regenerate' were clear to our audience. This is shown with the use of colour throughout our video. Black and white resembles fatigue, whereas colour emphasises vigour. This is balanced with our soundtrack, where the beat and tempo matches the emotions to the runner. 


Numerous clips of our product and brand name are clearly shown, throughout the duration of our advertisement. As we are releasing a brand new product into a very competitive market, it was vital for us to ensure the viewers remember our name. We also have a fully functional website and social networking sites, which is mentioned towards the end of the advert. Here, people can keep updated with the latest news and information and also contact us for any further details. Finally, we show an image of the London 2012 games sponsoring our product. We chose this as this year it will be taken place and also the nature of our video will encourage everyone to keep fit.

Analysing Radio Adverts

Before producing a radio advert, we both knew it was important to research existing ones to get a feel of how they are presented. As we are both regular television watchers, we already had a general feel of what a typical advertisement is like. However not really knowing much about radio advertisements, this was very important for us to get a much better understanding of them. So, after some research I picked to existing radio advertisements to analyse:


Advert 1

This particular advert bases itself around the profession, IT workers. However 'Strongbow' has created a mini series of adverts were multiple other professions are mentioned in different advertisements, such as gas fitters, builders, plumbers etc. The adverts main incentive, is it's use of humour, especially if you work in the IT industry. The use of sound throughout the clip, suggests that you are heading into battle, making the product seem very masculine. Finally we are presented with the words - "Bow time, hard earned." which implies that drinking this cider is a reward from a long hard days work. 


Advert 2

This next radio advertisement starts with an up beat song featuring the words - "I'm feeling a Subway today". If someone hears this on the radio they might be tempted to eat a 'subway', even though they had no intention beforehand. This is a use of subliminal messaging which gets the listener thinking about a 'subway', as it's used in a catchy song. Also this radio advert features the words - "It's juicy, it's tender, it's sweet and savoury!" All these adjectives make the listener hungry, as they will be thinking of the sandwich, ultimately resulting in wanting to buy one. 

Codes and Conventions of Radio Adverts

Radio Advert

• A brief outline of the product/service
• Details about product/service
• Assosciation from other advertising forms
• Usually include a narrator
• Music of a similar genre to the radio station the advert features on
• Usually 30-40seconds

Planning our Radio Advert

Throughout this A2 project we knew we wanted to stick with a similar theme, so viewers could instantly relate to our product. Upon designing our radio advert, we used the same codes and conventions of our earlier work to create synergy. Once again we used the same song: 'Avicii - Levels'. By using this song on multiple advertisement campaigns we hope for the users to associated this song with our product. This has worked well in other advertisements, such as 'Cadbury's' using 'Phil Collins - In The Air Tonight'. 

Our biggest challenge when planning the radio advert was to get the same message across, without the use of images or videos. So to combat this we decided to use sound effects and a narrator to market the product.

TV Sponsorship Sequence

The video above shows our completed sponsorship sequence. We believe that we have made good use of the codes and conventions typically seen in a sponsorship sequence, which is shown in an earlier post - here. All five points mentioned in the post feature in our video. The advert is 15 seconds long, includes little narrative, refers to our main advert, relates to who we are sponsoring and finally clearly gets the message across to the viewers. We knew it was vital to include these codes and conventions, as many other advertisements have been very successful using this. 


The footage shown features the slow motion scene from our television advertisement and uses the same soundtrack. This similarity creates synergy for our different forms of advertisement, but more importantly helps the consumer to recognise our product. Finally we include a brief voice over at the end, which clearly states the product name and what we our sponsoring. This is complemented with a picture of our product and a new slogan which relates to the weather. The slogan - "Brighten up your day with Regenerate" refers to the weather and also relates to the main theme of our advertisement campaign. 

Mobile App Advertisement

The sale of smartphones have surged within the last three to four years, with 6/10 people owning one. The most popular form of mobile applications are games, where advertisements may be displayed in the top or bottom of the screen. Mobile advertisements only appear in free trials, where the user can pay a one off fee to gain more access to the application and to have no advertisements. If the user presses the advertisement, the application will minimise and open the internet browser, displaying the product. Below is an example image of a mobile advertisement being used in game applications:

     

The screenshot above shows one of the most popular mobile games out on the market - 'Angry Birds'. In the bottom right corner of the screenshot shows a notification advertising: 'cheap global calls from your mobile'. As this is advertising cheap mobile calls, it will appear to the user as they are on a mobile device. It is also being advertised on one of the most popular applications on the mobile phone market. 

Our Mobile App Advert

 

The image above shows our completed mobile app advert, which will will displayed in a mobile application. This is very similar to our Internet pop up advert shown 'here'. The use of the moving slogan will grab the attention of our viewer, tempting them to press it. It also remains the synergy throughout our advertising campaign, making our brand name more memorable for the consumers. The only main difference is that the web address has been removed, this is due to the limited space of what we can show. However our brand name is still clearly shown and when pressed will direct the user to our site.