Monday, 26 March 2012

Mobile App Advertisement

The sale of smartphones have surged within the last three to four years, with 6/10 people owning one. The most popular form of mobile applications are games, where advertisements may be displayed in the top or bottom of the screen. Mobile advertisements only appear in free trials, where the user can pay a one off fee to gain more access to the application and to have no advertisements. If the user presses the advertisement, the application will minimise and open the internet browser, displaying the product. Below is an example image of a mobile advertisement being used in game applications:

     
The screenshot above shows one of the most popular mobile games out on the market - 'Angry Birds'. In the bottom right corner of the screenshot shows a notification advertising: 'cheap global calls from your mobile'. As this is advertising cheap mobile calls, it will appear to the user as they are on a mobile device. It is also being advertised on one of the most popular applications on the mobile phone market. 

Our Mobile App Advert

 
The image above shows our completed mobile app advert, which will will displayed in a mobile application. This is very similar to our Internet pop up advert shown 'here'. The use of the moving slogan will grab the attention of our viewer, tempting them to press it. It also remains the synergy throughout our advertising campaign, making our brand name more memorable for the consumers. The only main difference is that the web address has been removed, this is due to the limited space of what we can show. However our brand name is still clearly shown and when pressed will direct the user to our site.

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