Magazine Advertisement

With all the various different types of media advertisement, we thought advertising our product in multiple magazines would benefit sales and to reach a larger marketing audience. Magazines can be categorised into various form, such as fashion, celebrity, cooking, sports, fitness etc. 'Regenerate' will feature in a sports/fitness magazine, as this will completely narrow our target audience. Readers interested in fitness and sports are more likely to respond to our product, rather than someone reading a fashion magazine for example. Below is a screenshot of our magazine advertisement for 'Regenerate':

  
This advert would appear on the rear cover of a sports/fitness magazine. Viewers who have seen our television advert will be familiar with the theme of our magazine advertisement, keeping our synergy intact. The main thing people will notice when viewing our advertisement is how our product is blurred. This really stands out, but also gives the impression that the product can help you with your workout and increase your performance. As the brand name can't be seen on the bottle, the brand name is clearly displayed underneath, to reassure the readers what exactly is being shown. The magazine also states our three sponsorships towards the bottom of the advert. This may encourage readers that our product does indeed benefit your workout, as major sporting organisations are connected with it. Finally the same text that was used on our television advert is clearly displayed at the bottom of the advert. Including this does not mislead any readers, or even the Advertising Standards Authority (ASA).