Filming and Editing our Extra Footage

Once we had gathered feedback on our television advert, we knew we had to film extra footage to add to our existing video. So with similar lighting conditions to what we had filmed previously, we took this ideal opportunity to continue filming our advert. 


Our main criticism was that the start of our advert 
was too long and that there were not enough camera shots of me facing the camera. Taking this on board, we filmed the first 20-30 seconds of our video again. The advert now starts with a shot of me running towards the camera, rather than running away from it. I also give the audience the impression that I am struggling to continue with my run, as I face the floor while running. Refering back to my earlier post - storyboards, our initial idea was to start the video in colour, then fade into black and white, then finally returning back into colour. However with limited footage, we could not achieve this, so this extra day filming helped bring our idea to reality. 

Mr Silverwood suggested that we needed facial expressions before I take Regenerate, so this would emphasise the effects it brings. While filming we had the idea that I could wipe my forehead to further insinuate how demanding exercise can be. We filmed this scene multiple times, at many different angles, but concluding that we would use a front camera shot to fully show my emotion. This resulted in a more light hearted approach towards our advert, without straying away from what is being shown. 


Another feedback suggestion was to get a wider range of camera shots on the bridge towards the end of the video. However with the narrowness of the bridge, this became a difficult issue to overcome. Haran helped us film again and offered to climb the bridge to get an alternative camera shot of me sprinting down the bridge. The image on the right is a picture of Haran filming the bridge shot: 

While filming the bridge scene we had another idea to once again show our product and brand name on camera. The idea was I stretched out my arm, holding the bottle to give the impression of a relay baton, like the Olympics. However this proved to be difficult to keep the bottle straight and for the viewers to clearly see the brand name. After multiple takes, we were happy with the chosen clip shown on the left:

When it came to adding the extra footage to our existing video, we found that the brand name was difficult to see in the 'relay baton' scene, as the clip was too fast. So to combat this, Chris slowed down and paused the clip for a brief moment, which was all timed with our soundtrack. Shown below is a screenshot of how Chris split up the clip, making the brand name more visible for the viewers: