Feedback On Our Television Advert

Once our television advert was finished, we thought it would be best to gather some audience feedback. We showed multiple students in our class and our teacher - Mr Silverwood. We knew it was best to receive honest opinions and advice, this way we could improve our existing advert, which would result in appealing to a much broader audience. 

The overall response was very positive, praising the song choice and the use of the slow motion camera. However a handful of people, particularly Mr Silverwood stated that the start of the advert was too long and generally weaker than the ending. Mr Silverwood also pointed out that there were not enough camera shots of me running towards the camera, which resulted in little facial expressions, or emotion. By showing more facial shots would emphasise the effects that the drink has had on the runner, so it was more obvious for the viewer to understand the concept of our advertisement.

So using all this feedback we decided to go back to where we filmed and shoot more clips of what was needed for the required changes. We made sure that I wore the same outfit and used the same props to restore the continuity of our advert. Now that these clips have been filmed, we will implement them into our existing advert when editing.