Editing Our Sponsorship Sequence

We knew after researching that we wanted to use synergy for our sponsorship sequence, which would relate to our main TV advertisement. We chose to use the clip where I drink 'Regenerate' in slow motion. This was due to it relating to the weather, as it brings colour back into your day, but mainly because the brand name is clearly displayed. 


Once we had imported the slow motion scene from the main advert, we had to shorten the clip to around 15 seconds, as we were restricted to a short amount of air time. We again chose to use the same part of the song, as 'Regenerate' will give you a 'good feeling'. However this could also be referred to the weather, as a sunny day may also give you a good feeling. The image below shows us cutting the song to capture the chosen lyrics:

We wanted to include a voice over towards the end of our sponsorship sequence to illustrate the product and program. I recorded the following phrase - "Regenerate, sponsors of ITV national weather". This mentions the product and the weather program that we are sponsoring. After we recorded the voice over, we then imported the file into 'Garage Band'. From there we altered the sound file, to make it sound more professional. The image below shows us editing the voice over in Garage Band:

The final section of the sponsorship sequence shows the picture of our product which I made earlier in 'ColourSplash'. The words - "Brighten up your day with Regenerate" refers to the weather, yet also still advertises our product. The image below will appear on screen as the voice over is played: