Analysing TV Sponsorship Sequences

When deciding what we could sponsor when marketing 'Regenerate', we instantly connected our product to weather forecasts, so we chose to sponsor this form of medium. As our main theme of our TV advertisement was based around the use of colour, we thought that this would work really well when connecting it to the weather, as 'Regenerate' will "brighten" up your day. Refering back to my Codes and Conventions Sponsorship post, we were able to shorten our main TV advertisement, yet still able to connect our product to the sponsorship. Before starting any creation of our sponsorship sequence, we thought it was best to analyse existing weather sponsorship's. 


Advert 1

This first sponsorship sequence averages around 8 seconds long and is advertising the product - 'Nytol'. The slogan - "GMTV weather with Nytol, for a chirpier morning", is used towards the end of the advert. This phrase links to the time of day the clip is being shown and relates to the birds, with the use of the word 'chirpier'. Health warnings are also mentioned at the end of the video, this is mainly due to the product being a sleeping pill. 


Advert 2

This next sponsorship sequence averages around 15 seconds long and is advertising - 'Sheilas' Wheels Home Insurance'. This advert is designed in a karaoke format, with the use of the song describing the product and the lyrics displayed at the bottom of the screen. The song relates to the weather, with lyrics such as - "whether skies are grey or blue". Information regarding 'Sheilas' Wheels' is also present from the phone number and website, so then viewers can contact them for further information or queries. This sponsorship sequence is also very similar to their main television advert, the only difference being the length and adapting the lyrics to the weather.