- Very short, around 10-20 seconds long
- Little or no narrative
- May refer to a main TV advertisement
- Associating the brand/product with the program that is being sponsored
- Use of symbolism to get point across
Wednesday, 21 March 2012
Codes and Conventions of Sponsorship Sequences
The majority of programs have a product that sponsors them in between advertisement sequences. Sponsorship sequences are typically:
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