TV Sponsorship Sequence

The video above shows our completed sponsorship sequence. We believe that we have made good use of the codes and conventions typically seen in a sponsorship sequence, which is shown in an earlier post - here. All five points mentioned in the post feature in our video. The advert is 15 seconds long, includes little narrative, refers to our main advert, relates to who we are sponsoring and finally clearly gets the message across to the viewers. We knew it was vital to include these codes and conventions, as many other advertisements have been very successful using this. 


The footage shown features the slow motion scene from our television advertisement and uses the same soundtrack. This similarity creates synergy for our different forms of advertisement, but more importantly helps the consumer to recognise our product. Finally we include a brief voice over at the end, which clearly states the product name and what we our sponsoring. This is complemented with a picture of our product and a new slogan which relates to the weather. The slogan - "Brighten up your day with Regenerate" refers to the weather and also relates to the main theme of our advertisement campaign.