Planning our Radio Advert

Throughout this A2 project we knew we wanted to stick with a similar theme, so viewers could instantly relate to our product. Upon designing our radio advert, we used the same codes and conventions of our earlier work to create synergy. Once again we used the same song: 'Avicii - Levels'. By using this song on multiple advertisement campaigns we hope for the users to associated this song with our product. This has worked well in other advertisements, such as 'Cadbury's' using 'Phil Collins - In The Air Tonight'. 

Our biggest challenge when planning the radio advert was to get the same message across, without the use of images or videos. So to combat this we decided to use sound effects and a narrator to market the product.