Full Television Advert

The video above is our final edited television advertisement. Throughout this blog I have shown evidence of research and planning, ultimately leading up to this final video. I believe we have used many of the codes and conventions of advertisement, such as the continuous showing of our product and brand name, popular song choice and a catchy slogan. Each sports drink advertisement we studied, emphasised on the effect it gave to whoever was consuming the product. So that's why we took a great deal planning to ensure the effects of 'Regenerate' were clear to our audience. This is shown with the use of colour throughout our video. Black and white resembles fatigue, whereas colour emphasises vigour. This is balanced with our soundtrack, where the beat and tempo matches the emotions to the runner. 


Numerous clips of our product and brand name are clearly shown, throughout the duration of our advertisement. As we are releasing a brand new product into a very competitive market, it was vital for us to ensure the viewers remember our name. We also have a fully functional website and social networking sites, which is mentioned towards the end of the advert. Here, people can keep updated with the latest news and information and also contact us for any further details. Finally, we show an image of the London 2012 games sponsoring our product. We chose this as this year it will be taken place and also the nature of our video will encourage everyone to keep fit.