Analysing Radio Adverts

Before producing a radio advert, we both knew it was important to research existing ones to get a feel of how they are presented. As we are both regular television watchers, we already had a general feel of what a typical advertisement is like. However not really knowing much about radio advertisements, this was very important for us to get a much better understanding of them. So, after some research I picked to existing radio advertisements to analyse:


Advert 1

This particular advert bases itself around the profession, IT workers. However 'Strongbow' has created a mini series of adverts were multiple other professions are mentioned in different advertisements, such as gas fitters, builders, plumbers etc. The adverts main incentive, is it's use of humour, especially if you work in the IT industry. The use of sound throughout the clip, suggests that you are heading into battle, making the product seem very masculine. Finally we are presented with the words - "Bow time, hard earned." which implies that drinking this cider is a reward from a long hard days work. 


Advert 2

This next radio advertisement starts with an up beat song featuring the words - "I'm feeling a Subway today". If someone hears this on the radio they might be tempted to eat a 'subway', even though they had no intention beforehand. This is a use of subliminal messaging which gets the listener thinking about a 'subway', as it's used in a catchy song. Also this radio advert features the words - "It's juicy, it's tender, it's sweet and savoury!" All these adjectives make the listener hungry, as they will be thinking of the sandwich, ultimately resulting in wanting to buy one.