Radio Advert

The above clip shows our final radio advertisement. We believe it displays many of the codes and conventions reflected upon our radio advertisement research. The video is a total of 33 seconds, which is average for any type of radio advertisement. This way the listener will not get bored, or maybe switch radio stations, especially as our information is not explained until the end. As the information is displayed at the end, our product will be fresh in the listeners mind. We also include our website towards the end of the advert, so if anyone wishes to find out more information they can do.

Once again we include the same soundtrack to create synergy throughout our advertising campaign. By using the same song throughout our advertising campaign, people may start to associate it with 'Regenerate'. As the song is current it may appeal to radio stations such as "Galaxy FM" as they play the newest songs and there general audience tends to be typically younger than other stations. From our market research we know that our product will generally be consumed by a younger audience, so publishing our radio advert on this station will target this particular audience.