Editing Our Radio Advert

In our previous advertisements we had edited the clips in iMovie, however as there was no video footage, we had to change the software program. Knowing this, we decided to edit our advert in 'Audacity'. 


The first task was to create the sound clips for our narrative voice over, which were a total of five separate files. This was created by simply recording the voice into my laptops microphone. The image to the right shows the window for recording voice clips in 'Audacity'. 


Once our voice overs were recorded, we needed to add the sound effects, which consisted of running, a heartbeat and drinking. The advert starts with the sound of someone running, then a heartbeat increasingly getting louder to emphasise the runners struggle to perform. From here the sound of someone drinking out of a sports bottle is played, followed by a sound of replenishment. To create synergy for our audience we used the same soundtrack: Avicii - Levels, which follows after the drinking sound effect. The song had to be cut down to 15 seconds, which features the lyrics - "I get a feeling that I've never had before". 


When the soundtrack plays, the voice over clips are gradually released throughout the advert. However this became a problem as the soundtrack was louder than the voice overs, which resulted in them being difficult to understand. To combat this we had to lower the loudness of our soundtrack in the 'amplify' option, shown in the screen shot below:

              

          Before

After

Finally once all the clips were added they had to be compressed as one into a .mp3 format, so it can be played on multiple devices and is the universal format for radio stations. The image below shows the completed radio advert in 'Audacity':