Feedback On Our Television Advert

Once our advert had been edited it was published to YouTube to maximise any potential feedback. We also sent the YouTube link of our advert to a group of friends on Facebook, so they could watch it and give any necessary feedback. The screenshot to the right shows me sending our video to a group of friends through Facebook's messaging service.

An example of feedback we recieved off Facebook was from 'Charlie Dennis' who said - "The song choice for this advert is very effective, as it literally makes people feel good, so it portrays a positive message with the energy drink. The use of close ups are extremely effective, as it shows emotion which helps us as an audience relate to the actor. Also, the Olympic logo at the end adds a good touch to the advert as makes people want to buy your drink because if athletes buy it, then it would be good enough for everyone else. However if i had any constructive criticism it would be to cut to the beat of the song." 

Another example of constructive feedback we received off Facebook came from 'Beky Denny', who commented - "The combination of the slow motion shots and the change of pace in the song are very effective, as together, they highlight the runners struggle to perform. The transition from black and white to colour is also effective, as it portrays a positive vibe to your consumers." 

Uploading our advert to YouTube, also allowed the option for people to comment on the video, leaving any necessary feedback for us. The screen shot below shows some of the comments that have been left by other users:

The general trend of feedback seems to be praising the use of colour and the choice of song. The slow motion shots also seem to have been very effective for the audience and the end picture gives a very professional feel to our advert. Everyone understood the plot and idea of the advert, without us using any dialogue from the actor. However two small criticisms were stated, one from 'Charlie Dennis' off Facebook and from 'rafaliscooltoo' off YouTube. It is beneficial for us to gather critical feedback from a wide audience, as we can use this advice to improve on further projects in the future. Both criticisms relate to the editing when running. We found it very difficult to join the multiple clips together to make it seem fluid and in time with the beat of the music. 

Overall we are very pleased with the way our advert is being received, especially praising the colour scheme, music and professionalism. Our main focus was for our audience to clearly understand what we are portraying in our advert, without the use of heavy narrative. So we are happy that everyone understood exactly what our advert was showing and how our product, 'Regenerate', can benefit your workout.