How Effective Is The Combination of Your Main Product and Ancillary Tasks?

When researching various other sports drinks brand we noticed a trend in each of their advertising methods, they each had more than one form of advertising. We therefore set out to make multiple ancillary tasks, which would accompany our two adverts. Our ancillary tasks consisted of: 

• Sponsorship Sequence
• Radio Advert
• Internet Banner Pop Up Advertisement
• Mobile Application Pop Up Advertisement
• Magazine Advert

As well as the ancillary tasks mentioned above, we have also created a website, Facebook and Twitter pages for our product. 

Upon planning for our ancillary tasks, we made sure that we would stick to a similar theme throughout our advertising campaign, so it is consistent and easily recognisable for our audience. This also creates synergy for our advertising campaign, as all of our tasks relate to one and other. The chosen theme consisted of our colour scheme, which emphasizes the use and effects of colour. Our two television advertisements and sponsorship sequence all represent 'Regenerate' by bringing colour back into your workout. This is shown by displaying the video in black and white and then once 'Regenerate' has been taken, colour is then restored. This tells the viewer that 'Regenerate' can sustain, or even boost there fitness performance. From here is where we first thought of our advertising campaign slogan - "Prolong Your Workout". From our research, the majority of successful product advertisers had some form of a slogan, so we knew that we had to include one to compliment our product. As it was more difficult to portray the use of colour in an image, we stuck to a similar theme for our magazine and pop up adverts. These colours consisted of orange, grey and red, which all feature our brand name and slogan. 

Sound also played a very big part throughout our advertising campaign. The soundtrack that was chosen was: 'Avicii - Levels', which would be played through the course of our various adverts. The song is fairly new which would benefit our target audience, but more importantly were the use of lyrics that really appealed to us. These lyrics featured the words - "I get a feeling that I've never had before', which could be applied to the effects of 'Regenerate'. As the song also features a fast dance beat, we also knew that this could be applied to a fitness workout, such as running. 

The most important part of an advertising campaign is to reach a wide variety of audiences, which we believe has been achieved with the numerous different forms of ancillary tasks. Just releasing a television advert is not as sufficient as it used to be, with new technologies such as On-Demand services and the use of DVR's (Digital Video Recorders). These reduce the amount of advertisements that are actually shown, so by producing different methods such as radio, pop ups and magazine adverts, we have made sure that our product reaches it's potential mass audience. We also want our consumers to relate different aspects of our advertising campaign to the product, such as appearance, music, actors and slogans. So by keeping a consistent synergy throughout the duration of our advertising campaign, helps our audience to easily relate 'Regenerate', opposed to other competing brands. By making sure all of our products are associated with each other, we have made them interchangeable, making for an effective campaign.