What Have You Learned From Your Audience Feedback?

As mentioned in our earlier post, we uploaded all four of our advertisements to YouTube in order to gather a much wider range of feedback. We also sent our advertisement via Facebook to a group of friends, where we could gather instant, reliable feedback. We thought it was essential to get a varied response from multiple people, so my partner and I can reflect on any achievements, or mistakes that may have been pointed out from feedback. We chose to gather feedback from our main advertisement, as the same clips and soundtrack were used in the shortened version. 


From reviewing our feedback we are pleased to see the majority response is very positive, such as praising our song choice and easily understandable narrative. Other positive responses received from our feedback were the use of colour, slow motion shots and the professional feel to the end sponsorship/information picture. All of these addressed points make us feel confident that if we were to release this particular television advertisement it would be easily understood by a UK audience.


However we did also receive some constructive criticism, which we learnt more from than receiving positive feedback. This is because we may be able to rectify our mistakes, or even take them into account when producing a new project. Two criticisms were raised on our advertisement, which both related to the editing. The first criticism noticed was a small continuity error where I appear to be running, which then cuts to a scene where I am just about to start. The second criticism related to the way the clips were cut between each other with the soundtrack on the sprint scene. The first criticism could easily be corrected, however we were aware of the second point, but found it very difficult to make the clips flow in time with the music. This may be due to the little editing experience we both had, or even the particular editing software that was used. As both criticisms were connected with the editing, we now know that this is something to be aware of for any future project developments.  


Aside from our main advertisement, we also received feedback on our ancillary tasks. Our Internet pop up advert response was very positive, praising the codes and conventions that were took into account upon creation. One small criticism gathered from our teacher, Mr Silverwood, was the repetitiveness of the animated slogan - "Prolong Your Workout". Although this may sound frustrating for viewers, it is very effective at grabbing your attention and this form of advertising method has been successful for other companies, such as "GoCompare". 


Reflecting back on our feedback we are very proud of our advertisement and how it has been received by the public. Even though only a few minor errors were addressed, it helps us amend any problems, or even use this advice to help us on future projects. Overall we have learned to spend more time on the editing process, to get more familiar with the softwares tools and options, which will hopefully result in a more polished, professional product.