Regulations of Advertisements

"The ASA is the UK's independent regulator of advertising across all media, now including marketing on websites. We work to ensure ads are legal, decent, honest and truthful by applying the Advertising Codes."

Advertisement is everywhere, on television, radio, internet, smartphones, newspapers/magazines, billboards, bus stops and so much more. It's hard for anyone to escape the vast variety of advertisement, therefore this can lead to misleading, offending or distressing certain individuals. This results in why the Advertising Standards Authority has been put in place, to regulate any adverts that may be deemed 'inappropriate'.

The Advertising Standards Authority (ASA) regulates the following forms of advertisements:

• Magazine and newspaper advertisements 
• Radio and TV commercials (not programmes or programme sponsorship) 
• Television Shopping Channels 
• Posters on legitimate poster sites (not fly posters) 
• Leaflets and brochures 
• Cinema commercials 
• Direct mail (advertising sent through the post and addressed to you personally) 
• Door drops and circulars (advertising posted through the letter box without your name on) 
• Advertisements on the Internet, including banner and display ads and paid-for (sponsored) search 
• Marketing communications on companies’ own websites and in other, non-paid-for space under their own control  
• Commercial e-mail and SMS text message ads 
• Ads on CD ROMs, DVD and video, and faxes
• We regulate sales promotions, such as special offers, prize draws and competitions wherever they appear.