The Cost of Advertisement

The cost of advertising hugely varies from the type of media, popularity, length and the time of day. Advertising on television is the most expensive form of advertising, the average budget for a 30 second commercial costing around £140,000. The cost of TV advertising varies by month depending on the number of people watching and the amount of money being invested each month. A good indication of how pricing rates change throughout the year is the ITV station price, the graph below illustrates the pricing through the years of 2009 and 2010.

Radio advertising is one of the more cheaper alternatives to media advertising, the average advert on a small station costing around £200-£300. Upon researching I used 'Signal Radio' as an example of a local radio station that I may use when advertising our product. Statistics how that '90% of the adult population listen to radio every week in Staffordshire and Cheshire' where '46% say they listen everyday' and '66% listen in the car'. These figures make up around 328,000 adults in Staffordshire and Cheshire that would potentially be listening to our advert. I think that using local radio to advertise a new product is a great way to get started, as it's cheap and very effective. The image below shows the combined total of market advertising from 'Signal 1' and 'Signal 2' radio.