- Using a celebrity to sell/promote the product - 'Michael Jackson Pepsi Commercial"
- Unusual approach - "Cadbury Gorilla Advert"
- Continuas showing of brand name/product
- Using a popular song - "Morrison's, Take That-Shine"
- Catch tag lines or slogans - "Frosties, They're Great"
- Using guilt, life insurance - "Don't leave loved ones without anything"
- Creating mini series - "BT Cencon"
- Shot Styles - "Close up shots are used on people in charity adverts"
Advertisers want to leave behind a legacy for their viewers, they want everyone talking and sharing the word about their product. By having a very unusual approach to an advert will more likely have people talking about it, such as - "did you see that weird cadbury advert with the gorilla?" As the advert is completely different to your 'average' advert, it sticks in the consumers mind and ultimately sells more of the product. This Cadbury gorilla advert helped to increase annual sales for Cadbury by up to 5%. Another example of how codes and conventions stick in a consumers mind, is a catchy song. A song may stick in a viewers mind, constantly reminding them of the product that's been advertised. Overall each of these codes and conventions help the consumer remember exactly what the product is and what has been advertised.
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