Pre Production - Storyboards

Before any filming was done, we thought it was vital to create a storyboard, so we had a rough idea of what we wanted to do when filming our advert. It was also a great success last year as new ideas were made by everyone contributing to the storyboard. For example the bathroom scene in our video 'Parity' was chosen as it was a suggestion from one of the group members while creating our storyboard. 


With the use of images and a brief set of text, you get a clear indication of what we want to do when filming. The four images below show our storyboard and how we wanted our advert to take form: 

These images show that we wanted a male character to play the role as our main runner. While he begins his run he gradually gets tired, the colour fades out and he needs to take a rest and a drink. Our product is then showed to the camera as he takes a drink, his body is then 'regenerated' and he can continue his run, but at an optimized level. The colour gradually fades back to normal and the advert ends with a final close up of the product. 


Storyboards are often used in lots of other different media outlets, such as films and video games creation. The main reason why storyboards are so popular is because they save time and money, but also help show sequences that are too difficult to explain.