We thought it was best to note down
several advert ideas before we started filming, the image shown on the right shows four possible ideas for our TV advert. Each idea revolved around some form of exercising, so we knew that this would defiantly be present in our filming. Using exercise to promote a sports drink is essential, as we want the consumer to feel a boost in performance when taking the product. However, we finally agreed to choose idea number 1 and develop our idea further, with the use of sound and a location.
Sound
Before filming we decided that all sound should be non-diegetic, this would consist of a soundtrack being played throughout the duration of the advert. The soundtrack we decided to use was Avicii - Levels, as the beat and lyrics suited our 'fitness' theme and was also relatively new, which the consumers are likely to relate to. The lyrics in the song also featured the words - "I get a feeling that I've never had before". This worked really well, as this part of the song is highlighted after the runner has taken the drink. The sound clip below is the full version of our chosen song:
Location
We wanted our location to be outdoors, rather than in a gym or fitness centre. Filming in a gym may of lead to complications, such as having permission from staff and members, so we came to the agreement of filming outside. When choosing an outdoor setting, we wanted a remote location with a long straight strip for the final sprint. I suggested filming near Radford, as it was a quiet location and had a long, straight narrow bridge for the final sprint. This was the location we eventually chose which worked really well, however during filming the conditions were very icy, which caused some minor problems when running. The image below shows where we filmed:
We wanted our location to be outdoors, rather than in a gym or fitness centre. Filming in a gym may of lead to complications, such as having permission from staff and members, so we came to the agreement of filming outside. When choosing an outdoor setting, we wanted a remote location with a long straight strip for the final sprint. I suggested filming near Radford, as it was a quiet location and had a long, straight narrow bridge for the final sprint. This was the location we eventually chose which worked really well, however during filming the conditions were very icy, which caused some minor problems when running. The image below shows where we filmed:
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