Upon further developing of our ideas, we thought the use of a slow motion shot of our product would be very effective. By using this technique would increase the time our product and brand is shown on screen and would also emphasise the speed our runner would achieve. Our main goal is for the viewer to 'absorb' the brand name, to make sure they don't forget it, that's why the slow motion shot is extremely effective.
To get a taste of how the slow motion camera operates and exactly how the final product would look, we decided to film a test. This particular test below shows the flicking of an ear lobe at 1,000 fps:
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