Internet Pop Up Advert

When using any form of internet browser, every now and again you will come across a pop up advert. We thought it would be a good idea to create our own internet pop up advert and use our brand name and slogan to promote our product. The image below shows our pop up advert:

The advert features our web address, slogan, logo and our colour scheme. All these factors are important when making your product original and to stand out from the competition. We changed the background colour from yellow to orange, which was originally our drinks bottle label. We thought that the orange background stood out more on a website compared to yellow, especially if the website used darker colour's. Having our website on the bottom of the advert reassures the viewer that we have an active website, and if they click the advert it will redirect them to it. The use of animation on the words - 'Prolong Your Workout' stands out to the viewers and also gets people familiar with our slogan. Our stick man logo also has the same effect of getting everyone familiar with our brand name, so that soon people will be recognizing our product from these features. 


If our pop up advertisement was published onto the internet we would target sporting/athletic websites. The benefit of this would be narrowing down our target audience, as the majority of people using these websites would be familiar with sports/energy drinks. Example websites that we would sponsor would be - jjbsports.com, ESPN.com, skysports.co.uk