The first task was to import all the files into iMovie and then decide exactly which part of the clip I would use for the final video. By watching all the clips I 'trimmed' certain parts that were unnecessary, such as talking on camera, or moving to film the next shot. Once that was done I could then start planning the advert, by inserting each part of the video in chronological order. The first section of the advert is seen in black and white, which was done by using iMovie's effect tools. The image below shows the black and white effect and also the other effect options:
As mentioned earlier in the Filming our Advert post, I had to alter the brightness and contrast of the slow motion drinking sequence, which was filmed on a separate day. By simply changing these settings, our video once again flowed naturally, which restored our adverts continuity. The image on the right illustrates the types of options that you are given when changing a clips picture quality:
Once all our clips were in order, the next step was to add our soundtrack. Because we were adding a soundtrack, we didn't want any sound from the clips being played in the background. The image on the left shows me muting a selected clip, which was repeated throughout the advert.
Even though we only used one song, this had to be imported multiple times. The reason for this is because we wanted to select certain parts of the song, for particular parts in the video. For example the lyrics - "I get a feeling that I've never had before" play once I start to drink 'Regenerate'. This had to be 'cut' from the song precisely as the lyrics start and end. The image below shows me 'cutting' the song to when the lyrics start:
As many different fast shots were used on the bridge sequence, lots of transitions had to be used to prevent the video from 'stuttering'. It also gives the impression of speed, especially as the scene before is shot in slow motion. The image below shows the bridge sequence with a transition used, in between two clips:
As seen in many other advertisements, we decided to implement text along the bottom of the screen. As studied earlier in the blog, the ASA regulations state that a product should not be misleading to the viewer. So our text clearly states that 'Regenerate' is not designed to be consumed in high quantities for fluid replenishment. Our text also mentions our website should be visited for any further details or queries, which gets the consumer more familiar with our product and the ability to research any more information if necessary. The image on the right shows one example of text being used in our advert:
Although we used a tripod for the majority of our clips, we still used the 'stabalise' feature in iMovie to guarantee a more professional feel. This simply just reduced the amount of shake that was given when filming. The image on the left shows the option of 'stabalising' the clips:
By altering the speed at the start of the video emphasizes that I was struggling on my run, before taking 'Regenerate'. So when I take 'Regenerate' it really highlights that I have gained strength back and the ability to continue my run. The image on the right shows the option to change the speed of a certain clip:
The final part of our advert shows three 'Regenerate' sponsorship's - 'UEFA Champions League', 'London 2012 Olympics' and 'NHL'. Rather than using 'sponsoring', to stick with our theme, we used 'fueling'. This is a very catchy slogan and easy for consumers to relate to. Having these athletic organisations sponsoring our product encourages the buyer to purchase 'Regenerate', as it is recognized by top athletes. Chris decided to create three separate sponsorship slides, as using all three images on one page did not work in the short space of time it would of been seen. The three images below show all three sponsorship slides:
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