Analysing Internet Pop Up Adverts

With vast amount of usage the Internet sees everyday, we thought creating an Internet pop up advertisement for 'Regenerate' would be a great idea. We believe pop up advertisements really grab the viewers attention on a website, as normally they involve movement. However before creating our advert we needed to research existing pop up ads to get a deeper understanding on how they operate.


Advert 1

The pop up ad shown on the left is adverting 'Angry Birds: Space', which was found on gamespot.co.uk. As this was shown on a gaming website and 'Angry Birds' is a mobile game, it will more likely appeal to this websites audience. Not only is it advertising a game, it is also promoting the new 'Samsung' mobile, the 'Galaxy Note'. The bold text and vibrant colours make this advert stand out and grab the viewers attention, even though it is not animated. 


Advert 2

This next pop up ad is animated and was was found on weightwatchers.co.uk. People viewing the weight watchers website may be wanting to loose weight, so seeing this advert may encourage them to find out more. Showing the animated text and the picture of a slim body will grab the viewers attention, making them wanting to click on the ad.