Filming Our Advert

Equipment Used On The Day of Filming

This picture shows Haran
setting up the camera and
tripod before filming.

• Creative Vado HD Camera - Camera 1
• Casio High Speed Exilim EX-FH2- Camera 2
• Adjustable Camera Tripod - To prevent camera shake
• Batteries for the camera 
• Clothing and Props - (as seen on Costumes and Props post)

We filmed our advert from start to finish in chronological order, this way we had a much better understanding of how our final product would look like. It was also much easier for us to film, as we knew exactly what we wanted to do. This was mainly from planning out our storyboards beforehand - (Post).

The image on the left shows Haran filming me for the slow motion section of the video. By using a close up shot ensured that the product name was fully visible during the advert, so it was easy for the viewer to recognize. I had to drink the product to make the advert seem authentic and to empathize that 'Regenerate' prolongs your workout, as I sprint across the bridge afterwards. 

However the image on the right shows Haran having troubles with the slow motion camera. Even though we had used brand new batteries for filming, the camera was still unusable. This resulted on us filming the same shot on the weekend. Again I wore the same clothing to remain the continuity, however the only problem was it was much brighter then when previously filmed. This was then easily resolved in the editing stage, by changing the brightness and contrast.

The final part of our advert was to film the sprint across the bridge, once I had taken 'Regenerate'. The image on the left shows the bridge, but also highlights how narrow it is. This limited us from doing a panning shot, which would of emphasized the speed I gained from 'Regenerate'. Instead we opted for choosing multiple shots in short bursts, which we would then piece together in the editing stage. As this bridge was a public bridge, we encountered many pedestrians, which resulted in a slow process, as we would have to stop filming and let them pass. We didn't want anyone else in the shot, as we wanted to isolate the runner and exaggerate the effects of 'Regenerate'.

The very final shot of filming shows me finishing as if I was in an Olympic race, shown on the right. This highlights the speed I gained from 'Regenerate', but also brings out a competitive side to jogging. After a few practice takes, we finally got the realistic look which we aimed for.