Costumes and Props

Once we knew that we wanted to use everyday jogging as our form of exercise to advertise the product, we knew it was essential to use believable costumes and props. We knew authenticity is key when advertising a product, as you want the consumer to relate to the product and understand exactly what is being shown. The image on the right shows me, 'the runner' dressed up in average running clothing, that may be seen in everyday situations. Again, this highlights the authenticity aspect, as this sort of clothing is relateable to an everyday jogger.

The image on the left shows me using my iPhone as a running prop, so I can listen to music as I'm jogging. Listening to music is a popular aspect when running and is also tied in with our advert, so we knew it was important to implement this prop. The backing song in our advert will mimic the effect that is being played through the headphones, to keep the jogger motivated.












The most important aspect of the advert, is to show the initial product itself to the viewers. So in order to achieve this, Chris created a bottle label with the 'Regenerate' logo and basic bottle information, such as product and nutrition information. With having slow motion shots of the drink in our advert, it was essential that the drinks bottle stood out and was easily recognizable for the viewers. The logo is clearly visible and bright colour's are used to attract the viewers attention. By using consistent colour's throughout our advertising campaign, may result in the consumers recognizing our product and brand name in the future. The two images below show a print screen of how the label was created and then what it looks like as a final product: