Pitch

During this A2 project we aim to produce an advertisement campaign, marketing a sports drink product. In order for our advertisement campaign to be successful, we have to research existing products in this area and to also gather a deeper understanding of our target audience. This will also give us ideas and inspiration, during the development process in our future advertisements. 

My partner and I knew that we wanted to include multiple shots of our product to make it more memorable for our viewers. We also wanted to show various fast paced shots, to get a sense of energy, or agility from which ever fitness theme we choose. From our own knowledge of the product, we know that the adverts have to include some sort of physical aspect, whether being sports, or fitness.

We don't want to include any diegetic sound in our advertisements, which would include any dialogue or sound from in film objects. So that leaves us with choosing an appropriate soundtrack for our advertisement. We decided that it should be a fairly new song, which also features an up-beat track that could be used when promoting fitness.  

Overall we want to achieve an easily recognisable advertisement campaign, that clearly dictates our message to the viewers. This may result in us producing multiple videos and other various types of advertising methods, to make our campaign feel more professional and to reach a much broader audience.