Media technologies have played a huge part throughout the course of my A2 media studies portfolio, with the most obvious example, creating this blog. 'Blogger.com' has given me the freedom to display and manage all of my work, where it can all be easily viewed in one place. Videos, sound and images can all be displayed effortlessly alongside text, to give my portfolio a professional feel.
Our research has heavily relied on media technologies throughout the course of our advertising campaign, from basic internet use, to websites such as 'YouTube'. Numerous Internet research was conducted to ensure our product was being targeted at the right audience and most importantly, to ensure our final product is deemed a success. Codes and conventions, market research, cost, audience and theories were all researched from Internet use. However, my partner and I agree that our biggest contributor to the research stage of our product, was the use of 'YouTube'. The involvement of 'YouTube' allowed us to analyse existing energy drink advertisements, produced my large, professional companies that are relevant today. 'YouTube's' comment and 'like' feature was also helpful upon our research stage, as people from around the world can leave their opinion, determining the overall success of the advert.
Various media technologies were used to help us plan for the production of our advertisement. Once we decided to implement slow motion footage into our advertisement, we knew that it would be best to test the camera before use, so we would be prepared upon filming. We used a 'Casio High Speed Exilim EX-FH20' which we tested by using various number of frame rates and different camera angle positions. A slow motion test was published in an earlier post, where we show the flicking of an ear lobe at 1,000 fps. As our advertisement would include close up shots of our product being shown, we knew we had to create an example drinks label to give our advert a professional feel. The label was created in 'Adobe Photoshop' and even though we both had little experience in this particular software, we were pleased with the final product. Basic health information and sponsors were included, with the brand name clearly visible for the viewers to easily understand what product is being shown to them. Media technologies were extremely useful upon the decision of which soundtrack we would include. We wanted a current, popular song, where people could imagine themselves exercising to the beat and tempo of the music. Radio stations, 'iTunes' and 'YouTube' were all contributors to the final decision of our song, where we finally we chose: 'Avicii - Levels'. This song was then used throughout the entire cycle of our advertising campaign, as it proved to be a popular choice from our gathered feedback.
Our main part of construction stage, was the editing of our advertisement, which was done on a 'Apple Macbook', using 'iMovie 9' software. Here we could have full control over our clips, which resulted in our initial colour idea coming to life. 'iMovie' gave us the ability to change the colour of our videos, so this way we changed the start proportion of our video to black and white. We wanted colour to resemble the emotions of our protagonist, so black and white would essentially resemble weakness and struggle. The step back into colour would then highlight the energy from our runner, accompanied with the fast beat of the music. 'iMovie' also gave us the option to include text where we added health information to meet the 'ASA' regulations. Photoshop was again used to create our Internet pop up ad, magazine poster and our end advert image, which is seen in both full and short versions. The end image seen in our sponsorship sequence was taken off my 'iPhone 4s' and then created in a application named - 'ColourSplash'. This allowed us to continue our theme of colour, as 'Regenerate' is the only part of the image in colour. We created an official website, 'Facebook' and 'Twitter' pages to support our product and to help spread awareness of our brand name.
The evaluation of my project is displayed on my blog with links to various related posts, for easy transitions between one and other. Feedback is our main form of evaluation, so using media technologies helped us increase the number of potential viewers. Once our advert was finished we uploaded it to 'YouTube', so anyone from around the world could leave an opinion, or give any constructive criticism. Social networking sites, such as 'Facebook' allowed us to widen our feedback range, to an audience that would be similar to who we are targeting. Overall my partner and I agree that without the use of media technologies, our product would not be up to the same professional standard as it is today.
No comments:
Post a Comment