Beer - Names: La Pantera
El Toro
We originally had the idea to advertise a beer product and to use the name 'El Toro', as we actually had a beer product from a year 10 science class. However, when researching we found that there was already a beer product with the same name, 'El Toro Brewery Company'. But we also had to consider the limitations of what we could actually show and not to 'glamorise' the form of drinking.
Energy/sports drink - Names: Reloaded
Revived
Regenerate
We decided to choose an energy drink for our final advertisement product. Our main reason for choosing an energy drink is that we could easily think of multiple advertisement ideas. As energy drinks are associated with sport and fitness, we had a clear indication of what we can do, compared to advertising a beer product.
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